Sample Questions Form Marketing-Cloud-Consultant Exam Dumps:

Sample Question #1:

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that
explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
A. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define
email' link.
B. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the
Triggered Send email.
C. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Answer: C
Explanation: To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable ‘Custom Reply Mail Management Settings’, ‘Use Auto Reply’ and ‘Reply using triggered send’ options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5

Sample Question #2:

Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
A. Einstein Content Selection
B. Distributed Sending
C. Marketing Cloud Connect
D. Distributed Marketing
Answer: D
Explanation: To unify the messaging and branding of communications while still allowing personalization and timing of campaigns, Northern Trail Outfitters and its subsidiaries should use Distributed Marketing. Distributed Marketing is a tool that allows marketers to create consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service Cloud users to personalize and schedule messages based on their customer interactions and preferences. References:
https://help.salesforce.com/s/articleView?id=sf.mc_dm_distributed_marketing.htm&type=5

Sample Question #3:

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended :
A. Create additional attribute fields in the main contact data extension.
B. A Create a new data extension and link it to the other data extension
C. Create new Salesforce data and link it to the other data extensions.
D. Create a new data extension and link it as a new population.
Answer: B
Explanation: To integrate a new dataset with pre-existing contacts, Northern Trail Outfitters should create a new data extension and link it to the other data extension. A data extension is a table that stores data in Marketing Cloud, such as contact information or purchase history. Data extensions can be linked by common fields or attributes using Contact Builder or SQL queries. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5

Sample Question #4:

Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers
A. Building simple segmented campaigns without SQL queries
B. Designing decision logic via an ... user interface.
C. Setting behavior-based goals
D. Processing zipped encrypted files containing subscriber data
E. Creating customer segments from multiple data extensions
Answer: A B C

Explanation:
1. Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are: Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules without writing SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.
2. Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive
user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.
Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a
feature for setting behavior-based goals.
Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions.

References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5

Sample Question #5:

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers:
A. Upload CSV with Migrated Subscriber Keys to All Subscribers.
B. Get existing records updated with new Keys sourced from Sales Cloud instance;
C. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
D. Purge the current records end carries on with new keys sourced from Sales Cloud
Answer: B C
Explanation: Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:
Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their Sales
Cloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.